GENERATOR defines, designs, and develops best-in-class online fan experiences.
In January of 2013, RCA Records partnered with GENERATOR to create A$AP Rocky’s Official Store, which generated incredible interest and sales. Based on the massive success of the Rocky store, RCA and GENERATOR created the A$AP Mob Shop, a boutique, fashion-forward commerce destination showcasing the entire A$AP Mob’s unique style and brand. The store included an edgy photo campaign that was shot in-house, and featured candid images of A$AP Mob members on tour to further increase the connection from fan to brand.
In partnership with Columbia Records, GENERATOR recently facilitated an “online in-store” promotion for Little Mix’s US album release of Salute. By offering fans an exclusive opportunity to attend a “Meet & Greet” event by purchasing the album through the official D2C store, GENERATOR was able to greatly increase pre-order sales.
Legacy Records partnered with GENERATOR to come up with a unique twist on the label’s holiday campaign. After some intense brainstorming, Christmas Cats TV was born.
With the release of Bob Dylan’s Another Self Portrait (1969-1971): The Bootleg Series Vol. 10, Columbia Records partnered with GENERATOR to re-ignite the catalog with an immersive companion app, Bob Dylan: The Bootleg Series.
In its fifth and final season, Breaking Bad experienced unprecedented audience demand and was primed for a direct-to-consumer e-commerce experience. Sony Pictures Television (SPT) partnered with GENERATOR to develop an official Breaking Bad store so fans could connect with the brand on a deeper level and purchase products inspired by the show.