We could fill this space with some flowery language about what we do, but we’d rather let the work speak for itself. Read one of our case studies below to see exactly how we became a most-wanted partner for some of entertainment’s biggest names.
In January of 2013, RCA Records partnered with GENERATOR to create A$AP Rocky’s Official Store, which generated incredible interest and sales. Based on the massive success of the Rocky store, RCA and GENERATOR created the A$AP Mob Shop, a boutique, fashion-forward commerce destination showcasing the entire A$AP Mob’s unique style and brand. The store included an edgy photo campaign that was shot in-house, and featured candid images of A$AP Mob members on tour to further increase the connection from fan to brand.
In partnership with Columbia Records, GENERATOR recently facilitated an “online in-store” promotion for Little Mix’s US album release of Salute. By offering fans an exclusive opportunity to attend a “Meet & Greet” event by purchasing the album through the official D2C store, GENERATOR was able to greatly increase pre-order sales.
Legacy Records partnered with GENERATOR to come up with a unique twist on the label’s holiday campaign. After some intense brainstorming, Christmas Cats TV was born.
With the release of Bob Dylan’s Another Self Portrait (1969-1971): The Bootleg Series Vol. 10, Columbia Records partnered with GENERATOR to re-ignite the catalog with an immersive companion app, Bob Dylan: The Bootleg Series.
In its fifth and final season, Breaking Bad experienced unprecedented audience demand and was primed for a direct-to-consumer e-commerce experience. Sony Pictures Television (SPT) partnered with GENERATOR to develop an official Breaking Bad store so fans could connect with the brand on a deeper level and purchase products inspired by the show.