LITTLE MIX

Case Study:

LITTLE MIX

In partnership with Columbia Records, GENERATOR recently facilitated an “online in-store” promotion for Little Mix’s US album release of Salute. By offering fans an exclusive opportunity to attend a “Meet & Greet” event by purchasing the album through the official D2C store, GENERATOR was able to greatly increase pre-order sales.

Case Study:

CHRISTMAS CATS

Legacy Records partnered with GENERATOR to come up with a unique twist on the label’s holiday campaign. After some intense brainstorming, Christmas Cats TV was born.

BOB DYLAN

Case Study:

BOB DYLAN

With the release of Bob Dylan’s Another Self Portrait (1969-1971): The Bootleg Series Vol. 10, Columbia Records partnered with GENERATOR to re-ignite the catalog with an immersive companion app, Bob Dylan: The Bootleg Series.

BREAKING BAD

In its fifth and final season, Breaking Bad experienced unprecedented audience demand and was primed for a direct-to-consumer e-commerce experience. Sony Pictures Television (SPT) partnered with GENERATOR to develop an official Breaking Bad store so fans could connect with the brand on a deeper level and purchase products inspired by the show.