relentlessGENERATOR is the leading provider of direct-to-consumer marketing and commerce solutions for the media and entertainment industry. Many of the world’s most iconic brands rely on us to build and maintain their online presence, and successfully engage, activate, and sell directly to their fans.
CreateDesign & Develop
EngageAcquire & Activate
MonetizeSell & Fulfill
OptimizeReport & Analyze
Design & Develop
GENERATOR defines, designs, and develops best-in-class online fan experiences and digital destinations. Many of the world’s leading brands trust us to develop high-engagement fan solutions that convert visitors into evangelists.
We have a deep bench of award-winning designers, art directors, and UX experts who are dedicated to bringing entertainment brands to life online. Each one-of-a-kind website is designed to leave a lasting impression on your fans.
Our creative and development teams can aid you with mobile app design and development to get your brand increased exposure and engagement on tablets and smartphones.
We don’t just understand digital; we are digital. Our creative team is fluent in transmedia storytelling across web, mobile, social, tablet, and gaming devices. If it has a digital interface, we’re there creating cool collateral to promote your brand and engage your fans.
Our developers are skilled in the latest technologies and work hand-in-hand with our creative team to ensure our experiences function as they were designed, giving special attention to scalability.
Security & Infrastructure
We’ll help you produce and maintain a fast and secure online environment with your fans. We put our platforms through stringent online security standards, leverage best-in-class hosting solutions, and provide 24/7 uptime monitoring for all of our websites.
Web Marketing Platform
Need a quick turnaround on a cost-effective website? Our web marketing platform enables you to easily create branded landing pages and websites. With a wide via variety of Drupal and WordPress templates that can be customized with your branding, generating engaging online destinations has never been easier.
Acquire & Activate
We offer a suite of CRM tools and services aimed at helping brands maximize the consumer lifecycle. From awareness to conversion, we work with our clients to ensure their marketing syncs with how customers really live, work, and play in the digital space.
Leverage our industry-leading CRM platform to deliver intuitive and automated one-to-one messages to your fan base across email, mobile, social, and web.
Fan Connect (Audience Builder Tool Suite)
With our proprietary suite of audience development tools, you can grow your database of fans using templated data-capture promotions such as contests, sweepstakes, and incentivized email sign-up forms.
Harvest real-time social interests and actions while converting social fans into brand evangelists and customers.
Access real-time consumer engagement KPIs in an easy-to-use interface.
Leverage our Single View of Customer database to track all consumer interactions against a master consumer record.
Create and target audience segments based on information such as demographics, location, social likes and actions, and previous interactions.
Our CRM strategists will help you develop plans to drive engagement, encourage loyalty, and generate revenue from your fan base.
Social Media Activation
We can provide the strategy, assets, and tools to grow and engage your online communities. Our social marketing capabilities include: social strategy, social content development, and social advertising.
We view every search query as an opportunity to capture a new fan or convert a new customer. We’ll provide the strategy and execution to put your brand in front of your most qualified audience with proven SEM and SEO strategies.
Sell & Fulfill
Our proprietary direct-to-consumer platform combines flexibility and scale to provide a best-in-class commerce solution. The numbers speak for themselves: we've sold over 1.5 million products to customers through more than 600 online stores.
Robust Merchandising Features
Maximize your sales with a variety of promotional options including product bundles, upsells and cross-sells, pre-orders, free shipping, flash deals, instant grat incentives, and vanity and unique discount codes.
Sell and deliver your entertainment content and merchandise to fans around the world global commerce features such as visitor geo detection, international shipping, local currencies and regional warehousing.
Enable your fans to purchase physical and digital products in in a single transaction.
We’ll help you conceive and create unique products for your most important customers. From custom products designed by our creative team to merchandise personalized by the fans, we’ll help you deliver a truly special experience.
Co-Op Marketing Programs
We want to help you maximize sales and profit. Our co-op marketing team can help you develop and run affiliate, SEM, and email campaigns to drive qualified audiences to your online store.
Report & Analyze
Our analytics team has the tools and expertise to help brands collect, analyze, and react to data from across their digital marketing and commerce ecosystem. Our analysts will help you discover and action insights that enable you to continually adapt to fans’ online behavior and build more meaningful consumer relationships.
Our proprietary marketing dashboard provides a complete view of your brand’s website activity and fan engagement KPIs.
We also offer a proprietary sales dashboard that gives you real-time access into sales performance.
In addition to interactive dashboards, the GENERATOR platform includes a report builder tool that creates customized detailed reports that can be scheduled for automatic email delivery on a daily, weekly, or monthly basis.
Want to know what’s driving revenue? Our ecommerce marketing experts will help you determine top-performing referral channels and deliver actionable recommendations to help optimize your marketing mix
Case Study Development
Our business intelligence experts will analyze your sales and marketing campaigns to uncover valuable post-mortem insights.
Customer Segmentation Studies
We’ll help you segment your D2C customer base and identify your most valuable customers and super fans.
In addition to interactive dashboards, you can also opt to have customized sales and marketing delivered to you via email on a daily, weekly, or monthly basis.