GENERATOR Joins Warren Buffett’s Secret Millionaires Club… Kinda

In April, Genius Brands International, Inc. (“GBI”) selected GENERATOR to develop a new online store for its brand “Warren Buffett’s Secret Millionaires Club.” We’re excited to join GBI in their mission to provide entertaining and enriching content for kids of all ages.

Secret Millionaires Club, created in partnership with Warren Buffett, is an animated series on the Hub Network that features a group of kids who have adventures in business. It aims to empower kids by helping them understand the world they live in, teaching them about the impact their decisions have on their own lives, and encouraging them to have the confidence to be the best they can be.

“Now, with GENERATOR’s commerce platform,” said Amy Heyward, President, GBI, “Parents will have a one-stop resource to access all the great content we have created with Mr. Buffett to help nurture the next generation of business creators, product inventors and service innovators.”

The online store offers products that reflect the brand’s goal of empowering kids and teaching them about business from a young age. Products include:
• Warren Buffett’s Secret Millionaires Club Business in a Box – The kit includes toys, activities and DVDs, as well as a booklet with business tips from Mr. Buffett himself to empower kids to create their own business, be it a car wash or lemonade stand.
• The book Secret Millionaires Club: Warren Buffett’s 26 Secrets to Success in the Business of Life – Written by Amy Heyward and Andy Heyward, the book features lessons such as, “Don’t Be Afraid to Make Mistakes,” “If You Fail, Try Again,” and “Confidence Comes With Understanding.”
• Secret Millionaires Club DVD Volumes 1 and 2 – The DVDs are comprised of episodes and lessons from the online webisodes and television series.

“Together,” said Dan Pelson, GENERATOR’s CEO, “we’ll make it make it easy for parents of the world’s future leaders to find, purchase and share these great products.”