Vision:

What We Do

We use smarts, skills and insights to change the way some of the biggest names in entertainment engage, activate and sell directly to their fans in the digital space.

Beliefs:

Why We Do it

Who doesn't love a good win-win? We give our clients the tools to make more meaningful and profitable connections with their audiences, while giving fans more of the good stuff they really want.

Behavior:

How We Do it

People, processes, platforms. We're really good at all three. We've got a passionate, expert team who delivers best-in-class products that have engaged more than 1 billion fans worldwide. Yes, that's a "b."

Dan Pelson

relentlessly

Leading

CEO

Dan Pelson
Dan Pelson, Chief Executive Officer Dan is an Internet and media entrepreneur, and a recognized pioneer in developing innovative consumer-focused business models.
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Bart Chinnici

relentlessly

Optimizing

VP, Finance and Operations

Bart Chinnici
We don’t settle for "good enough" - we relentlessly push to enhance, polish and refine. Our Finance and Operations team drives efficiency and excellence into the functions that support our client’s needs. They constantly improve our processes and translate those optimizations into savings for our customers. Relentlessly Merchandising Shopping is a science. And our Commerce team puts their years of experience to use in our lab. These product pros manage all aspects of our global online stores, including product strategy and development, budgeting and forecasting, product sourcing, store and offer setup, merchandising, inventory management, logistics, fulfillment and customer service.
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Thai Randolph

relentlessly

Marketing

VP, Consumer Marketing

Thai Randolph
Relentlessly Marketing To call the roster on our international marketing team "nimble" is a vast understatement. Our CRM, Social, Analytics, SEO and Strategic Marketing specialists support not only our clients, but also our internal efforts, teaching us all a thing or two about catching – and keeping – an audience.
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Alex Godelman

relentlessly

Innovating and Disrupting

CTO

Alex Godelman
Relentlessly innovating and disrupting the status quo, our considerably geeky but insanely talented team of engineers, product dreamers, data nerds and other intellectual badasses puts its experience to use to unfold the relentless parade of new features, products and technologies.  In a nutshell, the  team oversees the successful execution of the Generator’s business mission through development, deployment, and operation of the company's products and Internet media presence.
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