Vision:

What We Do

We use smarts, skills and insights to change the way some of the biggest names in entertainment engage, activate and sell directly to their fans in the digital space.

Beliefs:

Why We Do it

Who doesn't love a good win-win? We give our clients the tools to make more meaningful and profitable connections with their audiences, while giving fans more of the good stuff they really want.

Behavior:

How We Do it

People, processes, platforms. We're really good at all three. We've got a passionate, expert team who delivers best-in-class products that have engaged more than 1 billion fans worldwide. Yes, that's a "b."

Our Team:

Relentlessly Committed We're a pop-culture-obsessed squad of creatives and data nerds who are bound and determined to design what's next in digital.

Dan Pelson

relentlessly

Leading

CEO

Dan Pelson
Dan Pelson, Chief Executive Officer Dan is an Internet and media entrepreneur, and a recognized pioneer in developing innovative consumer-focused business models.
More about Dan Pelson and our Operations team
Jonas R. Selenis

relentlessly

Producing

VP, Global Digital Operations

Jonas R. Selenis
Relentlessly Communicating With our Client Services team, there's no such thing as TMI. Our band of brilliant liaisons work with you to connect your brand's goals to the right relentlessGENERATOR solution. Then, they stick with you for the life of your project, providing valuable information and insights every step of the way. GENERATOR's Platform Development team is responsible for all engineering for the eCommerce platform, the customer relationship management system, the gathering and storage of analytics and business intelligence, and reporting. The team builds and maintains systems using a wide range of technologies and integrates with over 30 different vendors to offer clients the best possible solutions. The Platform Development team also handles all infrastructure operations, including server management, capacity planning, network security and database administration.
More about Jonas R. Selenis and our Client Services / Technology team
Bart Chinnici

relentlessly

Optimizing

VP, Finance and Operations

Bart Chinnici
We don’t settle for "good enough" - we relentlessly push to enhance, polish and refine. Our Finance and Operations team drives efficiency and excellence into the functions that support our client’s needs. They constantly improve our processes and translate those optimizations into savings for our customers.
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Thai Randolph

relentlessly

Marketing

VP, Consumer Marketing

Thai Randolph
Relentlessly Marketing To call the roster on our international marketing team "nimble" is a vast understatement. Our CRM, Social, Analytics, SEO and Strategic Marketing specialists support not only our clients, but also our internal efforts, teaching us all a thing or two about catching – and keeping – an audience.
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Daniel Frydman

relentlessly

Designing

VP, Design & User Experience

Daniel Frydman
Relentlessly Creating We've got a deep bench of crazy talented designers, copywriters, art directors and UX experts who are fluent in storytelling and renowned for creating award-winning experiences across all screens.
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Kevin Kiernan

relentlessly

Selling

VP, Commerce

Kevin Kiernan
Relentlessly Merchandising Shopping is a science. And our Commerce team puts their years of experience to use in our lab. These product pros manage all aspects of our global online stores, including product strategy and development, budgeting and forecasting, product sourcing, store and offer setup, merchandising, inventory management, logistics, fulfillment and customer service.
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Haseeb Javed

relentlessly

Innovating

Director, Product Management

Haseeb Javed
Talk about results! GENERATOR’S Product Management team grants our clients' wishes using our internal resources to drive innovative solutions. This savvy team of problem solvers creates products and services that ensure GENERATOR’S solutions are exactly what our clients hoped for.  
More about Haseeb Javed and our Product Management team